According to CPCU ethical standards, how should members approach ethical dilemmas?

Members of the CPCU should approach ethical dilemmas by consulting the established code of ethics and seeking advice from peers. This approach emphasizes the importance of structured guidance provided by the CPCU code, which offers a framework for making ethical decisions. By consulting the code, members ensure that their actions align with the standards expected within the profession.

Additionally, seeking advice from peers fosters a collaborative environment where individuals can discuss complex situations and gain different perspectives. This not only assists members in understanding different facets of the dilemma but also upholds the integrity of the profession, as it encourages accountability and shared ethical responsibility.

This method also helps to prevent personal bias from influencing decisions, ensuring that actions taken are reflective of the broader ethical standards set by the CPCU organization rather than individual interpretations of right and wrong. Emphasizing adherence to the code and consultation with peers is vital for maintaining professionalism and trust within the industry.