How should a CPCU designee approach secondary benefits received from a client?

A CPCU designee is expected to uphold the highest standards of professionalism and ethics in all aspects of their practice. When it comes to secondary benefits received from a client—such as gifts, fees, or other advantages—it is crucial to approach these with transparency.

By disclosing and managing secondary benefits, the designee helps to prevent potential conflicts of interest that could arise from accepting such benefits. This approach aligns with the ethical principle of maintaining trust and integrity in client relationships. Transparency allows clients to be aware of any potential influences on the designee’s decisions, ensuring that the designee acts in the best interest of the client without any hidden incentives skewing their judgment.

This commitment to ethical practices not only protects the designee but also enhances the overall reputation of the profession. By managing these secondary benefits appropriately, a CPCU designee maintains the highest standards and fosters trust with clients, which is essential for their long-term success.