How should CPCU members address ethical dilemmas in their practice?

CPCU members should address ethical dilemmas by using ethical reasoning and consulting the CPCU Code. This approach emphasizes the importance of adhering to established ethical standards and guiding principles that reflect the values of the profession. The CPCU Code provides a framework for making decisions that uphold integrity, accountability, and professionalism, encouraging members to evaluate situations thoughtfully and systematically.

Engaging in ethical reasoning helps CPCU members consider the implications of their choices on clients, colleagues, and the broader community, promoting a culture of ethical behavior within the industry. Consulting the CPCU Code equips professionals with essential tools and guidance that support ethical decision-making, helping them navigate complex dilemmas effectively and maintain the trust and respect of stakeholders.

In contrast, ignoring ethical dilemmas, relying solely on peer opinions, or prioritizing company goals over ethical considerations undermines the professional standards expected of CPCU members and can lead to negative consequences for individuals and the industry as a whole. Therefore, the right course of action is to consciously engage with ethical challenges through established guidelines and principled reasoning.