How should CPCU members treat their competitors according to the ethical standards?

CPCU members are expected to uphold high ethical standards in their professional conduct, which includes maintaining respect and fairness toward their competitors. This principle promotes a healthy competitive environment within the insurance industry, encouraging collaboration over hostility. Treating competitors with respect aligns with the core values of integrity and professionalism that CPCU members are committed to, fostering trust and mutual respect among industry peers.

Respecting competitors does not only reflect positively on the individual member but also enhances the overall reputation of the profession. Engaging ethically with competitors can lead to better industry practices, sharing of knowledge, and ultimately improved services for clients. This attitude of fairness can contribute to a more robust and ethical marketplace, where all players can thrive without resorting to undermining tactics or public disparagement.

Promoting ethical competition supports the idea that while competition is a natural part of business, it should not come at the expense of one's integrity or the integrity of the industry as a whole. Each member's behavior contributes to the public perception of the profession, reinforcing the importance of ethical interactions.