In ethical situations, what should CPCU members reference?

CPCU members should reference ethical guidelines and established standards when faced with ethical situations. These guidelines and standards provide a framework for making informed and responsible decisions consistent with the professional and ethical expectations of the insurance industry. By adhering to these established guidelines, members are able to maintain a high level of professionalism, ensure fairness and integrity in their actions, and promote trust among clients and colleagues.

Using personal beliefs and opinions could lead to subjective interpretations of ethical situations, which may not align with the professional standards expected in the industry. Similarly, referencing peers' decisions without considering the context can result in inconsistent practices and potential ethical breaches, as each situation may differ significantly. Lastly, following industry gossip undermines professional integrity and relies on unverified information rather than established norms and practices. Thus, the best course of action is to rely on ethical guidelines and established standards to navigate complex ethical dilemmas effectively.