In terms of professional conduct, what should CPCU members practice?

CPCU members are expected to uphold the highest standards of professional conduct, which includes practicing transparency and honesty in all dealings. This commitment to ethical behavior fosters trust and credibility within the industry, ensuring that clients and other stakeholders can rely on the integrity of CPCU professionals. Transparency involves openly sharing relevant information, making it possible for clients to make informed decisions. Honesty enhances the reputation of the profession and supports the principle that practitioners should act in the best interests of their clients and the public.

The other options suggest poor practices that undermine the ethical foundation of professional conduct. Withholding information from clients can create a power imbalance, jeopardizing their ability to make well-informed decisions. Manipulating data not only distorts the truth but also can lead to serious consequences for all parties involved. Embracing the idea that "all is fair in business transactions" is contrary to the ethical standards that CPCU members are trained to uphold, as it implies a lack of accountability and moral responsibility in business practices. Thus, the emphasis on transparency and honesty stands as a cornerstone of ethical conduct for CPCU professionals.