What approach does the CPCU Code promote regarding professional competition?

The CPCU Code promotes fostering healthy competition based on merit as the appropriate approach to professional competition in the field of property and casualty insurance. This aligns with the ethical principles of the CPCU designation, which emphasize integrity, professionalism, and respect among peers and competitors.

Promoting competition based on merit encourages professionals to enhance their skills and service offerings, thereby benefiting clients and the industry as a whole. This focus on merit ensures that clients receive high-quality services based on the value provided, rather than through manipulation or unfair practices.

Furthermore, a professional environment that values healthy competition cultivates trust and collaboration among industry professionals, ultimately leading to a stronger, more reputable marketplace. This principle discourages any tactics that are seen as aggressive or dishonest, focusing instead on the importance of upholding ethical standards while striving for excellence in service delivery.