What are CPCU members required to do when they encounter unethical behavior?

CPCU members are required to prioritize ethical conduct and uphold the standards of their profession. When encountering unethical behavior, reporting it to appropriate authorities or regulators is essential. This not only aligns with the ethical obligations of CPCU members but also ensures that the integrity of the industry is maintained.

By reporting unethical practices, CPCU members contribute to a culture of accountability and transparency, which is critical in the insurance field. Engaging in this proactive stance helps protect stakeholders and promotes a trustworthy environment in business dealings.

In contrast, actions such as ignoring the behavior or merely documenting it do not address the issue at hand and could allow unethical practices to proliferate. Additionally, addressing the behavior directly with the individual may not always be feasible or safe, particularly if the behavior is severe or if it could lead to retaliation. Thus, reporting to the appropriate authorities is the most responsible course of action to uphold the ethical standards set by the CPCU society and contribute positively to the industry.