What aspect of a company can improve by adhering to high ethical standards?

High ethical standards can significantly enhance customer satisfaction. When a company demonstrates a commitment to ethical practices, it builds trust with its customers. Trust is a crucial component in the relationship between customers and businesses; when customers believe that a company operates with integrity, they are more likely to develop loyalty and remain engaged with its offerings.

Moreover, ethical conduct can lead to positive word-of-mouth referrals, as satisfied customers are inclined to share their favorable experiences with others. This can enhance the company's reputation, encourage repeat business, and ultimately contribute to the long-term success of the organization. In this context, adhering to ethical standards aligns with the expectation of accountability and transparency from companies, fostering a better overall experience and connection with customers.

In contrast, the other options do not logically align with the impact of ethics on customer satisfaction. Decreased training costs and increased marketing budgets do not have a direct link to ethical standards, while high employee turnover rates would typically indicate a lack of ethical behavior within the company, which could lead to decreased, rather than increased, customer satisfaction.