What guideline does the CPCU Code provide concerning the treatment of clients?

The CPCU Code emphasizes the importance of fairness, equity, and respect in all professional interactions, especially concerning the treatment of clients. This principle serves as a foundational guideline that outlines the ethical obligations of CPCU members toward the individuals and organizations they serve.

By focusing on fair and equitable treatment, the Code ensures that clients receive services that acknowledge their rights and needs. This approach fosters trust and builds strong relationships, which are essential for the long-term success of any business in the property and casualty insurance industry. It reinforces the idea that ethical conduct not only involves adherence to laws and regulations but also entails a moral responsibility to treat clients with dignity and consideration in all aspects of the service process.