What is the primary purpose of the CPCU Code of Professional Conduct?

The primary purpose of the CPCU Code of Professional Conduct is to guide members in conducting business ethically. This code serves as a framework that outlines the ethical principles and standards that CPCU members are expected to uphold in their professional interactions, ensuring that they act with integrity, honesty, and fairness in all their dealings. By emphasizing ethical behavior, the code helps to maintain public trust in the insurance profession and fosters an environment where members can operate with a clear understanding of their responsibilities to clients, colleagues, and the community.

Establishing financial guidelines or outlining penalties does not capture the main intent of the code, which focuses on ethical conduct rather than merely financial aspects or punitive measures. Promoting competitive practices, while relevant in a business context, is less about ethical guidance and more about market behavior, which is not the core purpose of the CPCU Code.