What should CPCU members do if they are unsure about an ethical dilemma?

When CPCU members encounter an ethical dilemma and are uncertain about how to proceed, seeking guidance from the CPCU Code of Professional Conduct or consulting with a trusted advisor is the most appropriate course of action. This approach is grounded in the values and principles established by the CPCU designation, which emphasizes ethical decision-making, integrity, and accountability.

The CPCU Code of Professional Conduct provides a framework for making ethical choices, outlining the standards and expectations of CPCU members. By referencing this code, members can align their decisions with industry best practices and uphold the professional integrity associated with the CPCU designation.

Additionally, consulting a trusted advisor allows for a broader perspective on the issue. This advisor may possess experience or expertise that can illuminate the ethical considerations in the situation at hand, supporting informed and thoughtful decision-making.

The other options do not adequately address the complexities of ethical dilemmas. Ignoring the situation could lead to unresolved ethical issues that may escalate or cause harm to stakeholders. Making a quick decision based on intuition can result in actions that are not well thought out, potentially compromising ethical standards. Consulting with competitors may not provide the necessary insight or guidance since they may have different ethical standards or perspectives that do not align with the principles of the CPCU. Thus, the