Which of the following is a core principle of the CPCU Code of Professional Conduct?

Integrity is a fundamental principle of the CPCU Code of Professional Conduct and serves as the cornerstone of ethical behavior within the insurance industry. It emphasizes the importance of honesty, fairness, and moral uprightness in all professional dealings. Practicing integrity means that a CPCU professional will adhere to ethical standards, maintain trust with clients and colleagues, and act in a manner that upholds the reputation and values of the profession.

While transparency, accountability, and collaboration are important traits in professional conduct, they stem from the core principle of integrity. Without integrity, the practices of being transparent or accountable may lack authenticity, and collaboration may not be grounded in trusted relationships. Thus, integrity not only serves as a standalone principle but also underpins and enhances the effectiveness of other ethical standards within the CPCU framework.